Vesturbrú is a six-week accelerator for projects that contribute to the sustainable future of West Iceland. The aim of the accelerator is to promote creativity and entrepreneurship in the West, connect people and promote new projects and value creation in the region.

Being a collaboration between Gleipnir, Nývest, and Samtaka sveitarfélaga á Vesturlandi, I was asked to design a fresh and exciting identity that looked like "Gleipnir's cousin" (See case study). My main inspirations were the beautiful colors found in the nature of West Iceland, circular patterns seen in its bridges, and Gleipnir's geometric patterns to convey unity and creativity.